In order to be suc­ces­ful, web­sites need to get a sig­nif­i­cant vol­ume of traf­fic of good qual­ity. Search engines are the major way that peo­ple get to web­sites today.

SEO (Search Engine Opti­miza­tion) is the process of doing activ­i­ties that will cause the search engines to favor your site and make it promi­nent. The favored sites will appear among the first results when key­words that relate to them are searched for.

SEO soft­ware types

1. Niche Finders

The scope of top­ics that can be used to develop a web­site is as wide as the capac­ity of the human mind. Any­thing you can think of or imag­ine can be the topic of a web­site. How­ever, if you want to develop a site that will make money or pro­vide you a loud­speaker to express your views, you need to choose a sub­ject area that has a high prob­a­bil­ity of suc­cess which can draw an audience.

In order to be suc­ces­ful, you gen­er­ally don’t want to pick a topic that is too large. If your Site Con­cept is too gen­eral, the com­pe­ti­tion will be fierce. Addi­tion­ally, pow­er­ful com­pa­nies with large, highly trained staffs will be com­pet­ing against you to get atten­tion. For exam­ple, it would be very dif­fi­cult to win in the topic of health. All the major hos­pi­tals, health providers and health infor­ma­tion resources would be com­pet­ing against you.

You need to select a topic that has a sig­nif­i­cant level of inter­est, has low com­pe­ti­tion and has high profit poten­tial. Even in the health area, a topic like nat­ural cures for ingrown toe­nails might fit the bill. Those peo­ple who are inter­ested in this topic will be highly tar­geted. If you pro­vide them with use­ful con­tent, they will become your fans and likely can­di­dates to lis­ten to you and to pur­chase items that you suggest.

A niche is a sub­set of a topic that has lim­ited com­pe­ti­tion and has enough depth to allow for dis­cus­sion of a few high demand topics.

Soft­ware to find a niche auto­mates the process of find­ing prof­itable niches.

Myleena Phan, the cre­ator of Niche Inspec­tor, has an excel­lent descrip­tion of the man­ual steps that she used to do prior to cre­at­ing Niche Inspec­tor. It is avail­able on the web.

Niche finder soft­ware programs

1. Nichebot

2. Micro Niche Finder

3. Niche Inspector

2. Key­word software

Wikipedia says “The term key­word in ref­er­ence to SEO usu­ally refers to a word or phrase (com­bi­na­tion of words, such as ‘Chicago Courier Ser­vice’) used to find rel­e­vant and use­ful web pages.”

Once a web­site cre­ator has found a suit­able niche, they need to find key­words related to the niche which are pop­u­lar and prof­itable. Key­word soft­ware pro­vides this capa­bil­ity. The key­word pro­grams pro­vide some or all of the following;

* ad cost per click

* traf­fic vol­ume to expect depend­ing on amount paid

* search volume

* com­pe­ti­tion intelligence

Key­word Programs

1. Key­word Élite

2. Key­word Spy

3. Word­tracker

4. SEO­Book Tools

4. Tools to pro­duce backlinks

The search engines value sites that have many links point­ing to them. If the link comes from an high page rank source, it’s even more valu­able. Link build­ing is the most impor­tant thing to do in order to rank in the search engines.

The fol­low­ing list describes a num­ber of strate­gies for increas­ing back­links. Many of these approaches are enhanced by soft­ware that auto­mates or speeds the process.

A large part of the process for get­ting links is sub­mit­ting stuff to web­sites that pub­lish con­tent that includes a link to your site. The sub­mis­sion process gen­er­ally con­sists of select­ing a group of tar­get sites, reg­is­ter­ing, prepar­ing mul­ti­ple ver­sions of your own site infor­ma­tion or an arti­cle or other infor­ma­tion , sub­mit­ting the infor­ma­tion and then track­ing the results. The sub­mis­sion pro­grams pro­vide some or all of these fea­tures but gen­er­ally must be used in a semi auto­mated fash­ion since there is almost always some­thing that you have to do man­u­ally while you’re at the site.

Link gen­er­a­tion meth­ods and related software

1) Sub­mit to Directories

There are direc­tory sub­mis­sion ser­vices and there are pro­grams which auto­mate the process of sub­mit­ting to a directory.

Direc­tory sub­mis­sion software

# Fast direc­tory submitter

# Digix­mas

# Sub­miteaze

# Direc­tory Submitter

2) Write and Sub­mit Arti­cles to Arti­cle Sites

Writ­ing arti­cles for well respected arti­cle sites is one of the most effec­tive tech­niques for get­ting links to your web­site. Ezin­earti­cles, for one, is a highly ranked and well respected arti­cle site. When you sub­mit your arti­cle to them, they give it a thor­ough review. If your arti­cle is cho­sen for pub­li­ca­tion that indi­cates it has been approved by the best and that’s the way that the search engines as well as many surfers view it.

Josh Spauld­ing has writ­ten a very enlight­en­ing eBook call Arti­cle Mar­ket­ing Dom­i­na­tion that clearly spells out how to take advan­tage of this method of gen­er­at­ing links.

Going from arti­cle site to site man­u­ally enter­ing arti­cle and author infor­ma­tion is highly labor inten­sive. To do this effec­tively, you need an auto­mated arti­cle sub­mis­sion program.

Arti­cle Sub­mis­sion Programs

1. Arti­cle Post Robot

2. Instant Arti­cle Submitter

3. Arti­cleAn­nouncer

3) Post Com­ments in Blogs and Forums Related to Your Niche

Blog Find­ing Software

You want soft­ware to find blogs that are dofol­low which means that if they link to you, it counts as a link. Blog find­ing soft­ware finds blogs in the topic that you are inter­ested in and can check for dofol­low sta­tus. They should also allow for a date of last com­ment set­ting because a dor­mant blog is useless.

1. Fast Blog Finder

2. Real Link Finder

4) Social Bookmarking

Wikipedia says that “social book­mark­ing is a method for Inter­net users to store, orga­nize, search, and man­age book­marks of web pages on the Inter­net with the help of meta­data”. The social book­mark­ing sites such as Digg, Stum­ble­Upon, del​.icio​.us, furl and oth­ers allow users to nom­i­nate arti­cles that they believe are the best on the net and should be pub­li­cized. Arti­cles or posts that get a high rank­ing gain many links and tons of traffic.

Social Book­mark­ing Software

Automarker — Jonathan Leger, one of the net’s lead­ing inter­net mar­keters, has devel­oped this pro­gram. This allows groups of peo­ple to col­lab­o­rate on vot­ing for each oth­ers qual­ity con­tent. A sub­scriber receives a list of arti­cles to review for pro­mo­tion and can in turn sub­mit arti­cles for review.

5) Videos

Videos are a new hot way to gain links. There are mul­ti­ple sites to sub­mit videos to and a pro­gram to auto­mate sub­mis­sions to them is a great aid.

Video sub­mis­sion software

1. Vide­oW­ild­fire

2. Video Post Robot

4. Web­site traf­fic reports

Once a web­site has been devel­oped, it is impor­tant to review the traf­fic to see where vis­i­tors are com­ing from and how they are get­ting to you. There are pow­er­ful free tools that pro­vide this infor­ma­tion and there are a num­ber of com­pa­nies that offer sophis­ti­cated ser­vices with all sorts of detailed analy­sis to max­i­mize one’s web­site effectiveness.

These reports pro­vide sta­tis­tics about the num­ber of vis­i­tors, pages vis­ited, time on the site, new vs old vis­i­tors, source of the vis­i­tors, coun­try of ori­gin and more.

Google pro­vides a pow­er­ful tool for free to ana­lyze your website’s per­for­mance. It is called Google Ana­lyt­ics. You go to http://​www​.google​.com/​a​n​a​l​y​t​ics and reg­is­ter. You need to put some html on every page to allow the sta­tis­tics to be captured.

Firestats by Omry Dayan is pow­er­ful and ele­gant tool to track your web traf­fic and sta­tis­tics. It is par­tic­u­larly well suited for Word­Press blogs but may be used on other websites.

Sum­mary

There are many pro­grams and tools that can cause your traf­fic and prof­its to sky­rocket. Take advan­tage of the pro­grams listed here to get the best the web has to offer.

Related posts:

1. On-​​​​site and Off-​​​​site SEO
2. SEO Com­plete Solu­tion — Pro­mote & Earn High Com­mis­sion High Sales!
3. Short sum­mary of SEO strate­gies and secrets — Part 1
4. Word­Press seo tac­tics that will bring loads of traf­fic to your blogs
5. Step by Step Word­Press Blog Setup Checklist